ÖZBÖLÜK, T. And DURSUN, Y. 2017. Online brand communities as heterogeneous gatherings: a netnographic exploration of Apple users. JOURNAL OF PRODUCT AND BRAND MANAGEMENT , vol.26, no.4 , 375-385.

ÖZBÖLÜK, T., & DURSUN, Y., (2017). Online brand communities as heterogeneous gatherings: a netnographic exploration of Apple users. JOURNAL OF PRODUCT AND BRAND MANAGEMENT , vol.26, no.4, 375-385.

ÖZBÖLÜK, TUĞBA, And YUNUS DURSUN. "Online brand communities as heterogeneous gatherings: a netnographic exploration of Apple users," JOURNAL OF PRODUCT AND BRAND MANAGEMENT , vol.26, no.4, 375-385, 2017

ÖZBÖLÜK, TUĞBA And DURSUN, YUNUS. "Online brand communities as heterogeneous gatherings: a netnographic exploration of Apple users." JOURNAL OF PRODUCT AND BRAND MANAGEMENT , vol.26, no.4, pp.375-385, 2017

ÖZBÖLÜK, T. And DURSUN, Y. (2017) . "Online brand communities as heterogeneous gatherings: a netnographic exploration of Apple users." JOURNAL OF PRODUCT AND BRAND MANAGEMENT , vol.26, no.4, pp.375-385.

@article{article, author={TUĞBA ÖZBÖLÜK And author={YUNUS DURSUN}, title={Online brand communities as heterogeneous gatherings: a netnographic exploration of Apple users}, journal={JOURNAL OF PRODUCT AND BRAND MANAGEMENT}, year=2017, pages={375-385} }