Kurtoğlu, R. Et Al. 2025. When brand cynicism turns into brand hate: the mediating role of brand hate on the relationship between brand cynicism and negative WOM. Journal of Brand Management , vol.32, no.1 , 65-78.

Kurtoğlu, R., Özbölük, T., & Altın, B., (2025). When brand cynicism turns into brand hate: the mediating role of brand hate on the relationship between brand cynicism and negative WOM. Journal of Brand Management , vol.32, no.1, 65-78.

Kurtoğlu, RAMAZAN, TUĞBA ÖZBÖLÜK, And BEHİYE ALTIN. "When brand cynicism turns into brand hate: the mediating role of brand hate on the relationship between brand cynicism and negative WOM," Journal of Brand Management , vol.32, no.1, 65-78, 2025

Kurtoğlu, RAMAZAN Et Al. "When brand cynicism turns into brand hate: the mediating role of brand hate on the relationship between brand cynicism and negative WOM." Journal of Brand Management , vol.32, no.1, pp.65-78, 2025

Kurtoğlu, R. Özbölük, T. And Altın, B. (2025) . "When brand cynicism turns into brand hate: the mediating role of brand hate on the relationship between brand cynicism and negative WOM." Journal of Brand Management , vol.32, no.1, pp.65-78.

@article{article, author={RAMAZAN KURTOĞLU Et Al. }, title={When brand cynicism turns into brand hate: the mediating role of brand hate on the relationship between brand cynicism and negative WOM}, journal={Journal of Brand Management}, year=2025, pages={65-78} }