ÖZBÖLÜK, T. The Marketer as Storyteller: Transmedia Marketing in a Participatory Culture. 2019. In Handbook of Research on Transmedia Storytelling and Narrative Strategies , IGI Global, 310-330.

ÖZBÖLÜK, T., (2019). The Marketer as Storyteller: Transmedia Marketing in a Participatory Culture. Handbook of Research on Transmedia Storytelling and Narrative Strategies (pp.310-330), IGI Global.

ÖZBÖLÜK, TUĞBA. "The Marketer as Storyteller: Transmedia Marketing in a Participatory Culture." In Handbook of Research on Transmedia Storytelling and Narrative Strategies , 310-330. IGI Global, 2019

ÖZBÖLÜK, TUĞBA. "The Marketer as Storyteller: Transmedia Marketing in a Participatory Culture." Handbook of Research on Transmedia Storytelling and Narrative Strategies , IGI Global, 2019, pp.310-330.

ÖZBÖLÜK, T. (2019) "The Marketer as Storyteller: Transmedia Marketing in a Participatory Culture", Handbook of Research on Transmedia Storytelling and Narrative Strategies . IGI Global.

@bookchapter{bookchapter, author ={TUĞBA ÖZBÖLÜK}, chaptertitle={The Marketer as Storyteller: Transmedia Marketing in a Participatory Culture}, booktitle={ Handbook of Research on Transmedia Storytelling and Narrative Strategies}, publisher={IGI Global}, city={},year={2019} }