Akademik Veri Yönetim Sistemi
Erasmus Projesi, Erasmus Projesi, Avrupa Düzeyi, 2013 - 2013
The objective of the Erasmus Intensive Program called “From Local to Global” was to increase intercultural communication and exploit professional, intercultural an interpersonal skill around a thematic that complements the curricula of all the partner institutions and that embraces a wide range of subjects and competences in order to explore the discovery and promotion of high-quality regional products only known and valued locally but that deserve to be introduced to other countries. Main activities of the IP project include development of the intensive program, involvement and preparation of lecturers and students and an organized course in Latvia. I have attended the intensive jointly organized course which offers a training program for marketing students. The target group was undergraduate students from 7 countries including Belgium, Turkey, Lithuania, Portugal, Poland, Cyprus and Austria. I taught a class on “Managing Online Brand Communities” in order to introduce international students to the core concepts of branding and brand management in the era of social media.