SOSYAL MEDYA PAZARLAMASI KAPSAMINDA TÜKETİCİ-MARKA ETKİLEŞİMİNİN NETNOGRAFİK ANALİZİ: NETFLİX TÜRKİYE ÖRNEĞİ


Akgün Z., Hacıhasanoğlu P.

CUMHURIYET 9th INTERNATIONAL CONFERENCE ON SOCIAL SCIENCES, Afyonkarahisar, Turkey, 30 August 2023, pp.405-419

  • Publication Type: Conference Paper / Full Text
  • City: Afyonkarahisar
  • Country: Turkey
  • Page Numbers: pp.405-419
  • Yozgat Bozok University Affiliated: Yes