MARKA İMAJI VE POZİTİF AĞIZDAN AĞIZA İLETİŞİM (WOM) İLİŞKİSİ: MARKA SADAKATİNİN ARACILIK ROLÜ


KURTOĞLU R., SÖNMEZ A. T.

21.PAZARLAMA KONGRESİ, Kütahya, Turkey, 6 - 08 October 2016, vol.1, pp.148-158

  • Publication Type: Conference Paper / Full Text
  • Volume: 1
  • City: Kütahya
  • Country: Turkey
  • Page Numbers: pp.148-158
  • Yozgat Bozok University Affiliated: Yes