The Effect of Brand Image and Brand Utility on Brand Loyality and Positive Word of Mouth WOM

---

Copy For Citation

KURTOĞLU R., SÖNMEZ A. T.

Suleyman Demirel University The Journal of Faculty of Economist and Administrative Sciences, vol.21, no.4, pp.1127-1138, 2016 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Volume: 21 Issue: 4
• Publication Date: 2016
• Journal Name: Suleyman Demirel University The Journal of Faculty of Economist and Administrative Sciences
• Journal Indexes: EBSCO Education Source
• Page Numbers: pp.1127-1138
• Yozgat Bozok University Affiliated: Yes