Biography
Simge Aksu was born in 1988 in Gölcük, Kocaeli. She completed her undergraduate education at Anadolu University, Department of Press and Broadcasting in 2011. She completed her master's degree at Anadolu University, Institute of Social Sciences, Department of Public Relations and Advertising.
Between 2011-2013 under the consultancy Prof. Dr. Nevzat Bilge İspir, she carried out a study for the developing luxury sector in Turkey to improve their corporate identity, image and reputation in social media with the thesis "Social Media Use of Luxury Brands". Continuing her doctorate education at Anadolu University, Institute of Social Sciences, Department of Public Relations and Advertising, Dr. Simge Aksu, in her doctoral thesis which was supervised by Nevzat Bilge İspir, she developed a model proposal to explain green consumer behavior by using Ajzen's Planned Behavior Theory Model. The study, which was published as an article in the Journal of Consumer Behavior, receives worldwide citations from SSCI, SCI, ESCI journals.
Education Information
Dissertations
Research Areas
Academic Titles / Tasks
Academic and Administrative Experience
Courses
Jury Memberships
Articles Published in Other Journals
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HEDONİK TÜKETİCİ DEĞERLERİNİ ETKİLEYEN FAKTÖRLERE İLİŞKİN BİR MODEL ÖNERİSİAKSU S.Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, vol.32, pp.394-408, 2023 (Peer-Reviewed Journal)
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DOVE ÖZGÜVEN PROJESİ ÜZERİNE BİR ELEŞTİREL SÖYLEM ÇÖZÜMLEMESİAKSU S.Kritik Iletisim Calismalari Dergisi, no.1, pp.158-179, 2023 (Peer-Reviewed Journal)
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ALIŞVERİŞ BAĞIMLILIĞI VE HEDONİK TÜKETİM İLİŞKİSİAKSU S.Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi, vol.11, no.1, pp.773-802, 2023 (Peer-Reviewed Journal)
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Çevreye Duyarlı Ürün Tüketim Davranışı Ölçeğinin Türkçe Uyarlaması: Geçerlilik Güvenilirlik ÇalışmasıKARADAĞ Ş., GEÇKİL T., AKSU S.Gümüşhane Üniversitesi Sosyal Bilimler Enstitüsü Elektronik Dergisi, vol.14, no.2, pp.540-553, 2023 (Peer-Reviewed Journal)
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A Study on Investigation of Hedonic and Utilitarian Consumption Behaviors in the Covid 19 PandemicAksu S.Gümüşhane Üniversitesi Sosyal Bilimler Enstitüsü Elektronik Dergisi, vol.1, no.1, pp.1-15, 2022 (Peer-Reviewed Journal)
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THE EFFECT OF INCREASE IN THE PROCESS OF SPENDING TIME ON THE INTERNET AND SOCIAL MEDIA DURING COVID 19 ON SOCIAL MEDIA ADDICTION, CONSUMPTION AND NARSISTIC PERSONALITYAksu S., Karadağ Ş.Düzce Sosyal Bilimler Enstitüsü Dergisi, vol.11, no.1, pp.1-24, 2021 (Peer-Reviewed Journal)
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Luxury Perception of Low and Middle Income Generation Z and Their Luxury Consumption MotivationsAKSU S.International Journal of Social, Political and Economic Research, vol.7, no.4, pp.939-959, 2020 (Peer-Reviewed Journal)
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THE EFFECT OF CORPORATE REPUTATION AND IMAGE ON TRUST IN GOVERNMENT AND PRIVATE HOSPITALSAksu S., Karadağ Ş.Social Sciences Studies Journal, vol.6, no.73, pp.4954-4967, 2020 (Peer-Reviewed Journal)
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A REVIEW ON POST-TRUTH CONTENT AND MOTIVATIONS TO SHARINGAksu S., Çetin S.Kurgu, vol.27, no.4, pp.158-169, 2019 (Peer-Reviewed Journal)
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PERCEPTION AND INFORMATION LEVELS OF CONSUMERS REGARDING GREEN PRODUCTS WITHIN THE SCOPE OF GREEN PRODUCT COMMUNICATIONAksu S.Atatürk İletişim Dergisi, no.17, pp.21-38, 2019 (Peer-Reviewed Journal)
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Green consumption behaviours of consumers within the scope of TPBEmekci S.JOURNAL OF CONSUMER MARKETING, vol.36, no.3, pp.410-417, 2019 (ESCI)
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A REVIEW ON K AND Z GENERATIONS' CONFIDENCE IN POLITICAL ELECTION CAMPAIGNAksu S.International Journal of Social Humanities Sciences Research (JSHSR), vol.6, no.40, pp.2016-2025, 2019 (Peer-Reviewed Journal)
Books & Book Chapters
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TOPLUMSAL CİNSİYET BAĞLAMINDA MARKA İLETİŞİMİ, REKLAMLAR, VE MEDYADA GÜZELLİĞİN TEMSİLİAKSU S.in: SOSYAL BİLİMLER PERSPEKTİFİNDE CİNSİYET VE TOPLUMSAL CİNSİYET TARTIŞMALARI, Hülya Çakır, Esra Gedik, Editor, İKSAD PUBLISHING HOUSE, Ankara, pp.91-108, 2023
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QUALITY EDUCATION, DIGITALIZATION IN EDUCATION, STUDENTS AND ACADEMICIANS’ SATISFACTION IN THE PANDEMIC PROCESS WITHIN THE SCOPE OF 2030 SUSTAINABLE DEVELOPMENT GOALSAKSU S.in: COVID COMMUNICATION II, Ömer AYDINLIOĞLU, Editor, SRA Academic Publishing, Klaipeda, pp.117-136, 2022
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Metaverse Dünyasında Yeni Nesil Pazarlama ve Reklamın GeleceğiAKSU S.in: Dijital İletişime Disiplinlerarası Yaklaşımlar, Duygu Tosunay Gencelli, Gülçin Salman, Editor, Ekin Yayınevi, Bursa, pp.94-110, 2022
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THE IMPORTANCE OF PROMOTION ACTIVITIES AND PROTECTING THE LOYAL CONSUMER IN PERIODS OF ECONOMIC CRISISAKSU S.in: COVID COMMUNICATION I, Zekiye Tamer Gencer, Editor, SRA Academic Publishing, ., pp.107-124, 2022
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Dissenting Discourse Against the Global Pandemic Discourse: A Study of the Audience of " Every Angle” TAksu S.in: Communication Studies in Pandemic: The Panoroma of Turkey, Zekiye Tamer Gencer, Editor, Peter Lang Publishing, Inc., Berlin, pp.1-15, 2021
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Dissenting Discourse Against the Global Pandemic Discourse: A Study of the Audience of " Every Angle” Television ProgramAKSU S.in: Communication Studies in Pandemic: The Panoroma of Turkey, Zekiye Tamer Gencer, Editor, Peter Lang, Berlin, pp.137-160, 2021
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Reklamın İşleyiş Sürecinde Etki Hiyerarşisi Modelleri ve Sosyal MedyaAksu S.in: Disiplinlerarası Yaklaşımla Sosyal Medya, Ali Emre Dingin, Editor, LİTERATÜRK ACADEMIA, Konya, pp.121-142, 2021
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SÜRDÜRÜLEBİLİR KALKINMA KAPSAMINDA YEŞİL TÜKETİM, YEŞİL PAZARLAMA VE YEŞİL PAZARLAMADA YAŞANAN ZORLUKLARAksu S.in: A’DAN Z’YE İLETİŞİM ÇALIŞMALARI-1, Doç. Dr. Mihalis (Michael) KUYUCU,Doç. Dr. Hasan ÇİFTÇİ, Editor, İKSAD YAYINEVİ, Ankara, pp.79-131, 2021
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Reklamın İşleyiş Sürecinde Etki Hiyerarşisi Modelleri ve Sosyal MedyaAKSU S.in: Disiplinlerarası Yaklaşımla Sosyal Medya II, Ali Emre Dingin, Editor, Literatürk Akademia, Konya, pp.121-142, 2021
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Sosyal Medya ve İşletmelerAKSU S.in: Dijital Yönetim, H.Tezcan UYSAL, Cenk AKSOY, Fatma YILMAZ, Editor, Nobel Akademik Yayıncılık, Ankara, pp.297-313, 2020
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Sağlık İletişiminde Sosyal Medya Kullanımının EtkileriAKSU S.in: Disiplinlerarası Yaklaşımla Sosyal Medya, Ali Emre Dingin, Editor, Literatürk Academia, Konya, pp.77-96, 2020
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Lüks Markaların Sosyal Medya KullanımıAKSU S.Türkiye Alim Kitapları, Saarbrücken, 2014
Refereed Congress / Symposium Publications in Proceedings
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EFFECTIVE DIGITAL ADVERTISING STRATEGIES TO REACH AD-AVOIDANT CONSUMERSAKSU S.UMTEB - XIV INTERNATIONAL SCIENTIFIC RESEARCH CONGRESS, Napoli, Italy, 14 - 15 September 2023
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DIGITAL TRANSFORMATIONS IN ADVERTISING AND MARKETING COMMUNICATION FROM MARKETING 1.0 TO 5.0AKSU S.VI.INTERNATIONAL HALICH CONGRESS ON MULTIDISCIPLINARY SCIENTIFIC RESEARCH, İstanbul, Turkey, 18 - 20 August 2023, pp.368-369
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PAZARLAMA İLETİŞİMİN GELECEĞİ: YAPAY ZEKÂNIN MÜŞTERİ DENEYİMİ ÜZERİNE ETKİSİAKSU S.7. ULUSLARARASI İZMİR İKTİSAT KONGRESİ, İzmir, Turkey, 17 May 2023
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Sosyal Medyada Özçekim ve Paylaşım TakıntısıAKSU S.Uluslararası Çankaya Bilimsel Çalışmalar Kongresi, Ankara, Turkey, 10 April 2023, pp.585-586
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FACTORS AFFECTING SUSTAINABLE CONSUMER BEHAVIOURAKSU S.UMTEB INTERNATIONAL SCIENTIFIC RESEARCH CONGRESS-XII, Delhi, Canada, 13 August 2022
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STRATEGIES AND TACTICS TO PROTECT BRAND LOYALTY DURING THE ECONOMIC CRISISAKSU S.IV. ULUSLARARASI ANKARA MULTİDİSİPLİNLER ÇALIŞMALAR KONGRESİ, Ankara, Turkey, 29 - 31 July 2022
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Küresel Pandemi Söylemine Karşın Muhalif Söylemler: "Her Açıdan" Televizyon Programının İzleyici Kitlesi Üzerinde Bir İncelemeAKSU S.International Antalya Scientific Research and Innovative Studies Congress, Antalya, Turkey, 18 - 21 December 2021, pp.540-552
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COVID-19 SÜRECİNDE İNTERNET VE SOSYAL MEDYADA VAKİT GEÇİRME SÜRECİNDEKİ ARTIŞIN SOSYAL MEDYA BAĞİMLİLİĞİ, GÖSTERİŞÇİ TÜKETİM VE NARSİSTİK KİŞİLİK ÜZERİNE ETKİSİAKSU S., KARADAĞ Ş.4th INTERNATIONAL CONFERENCE ON COVID-19 STUDIES, İstanbul, Turkey, 17 - 19 April 2021
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Orta Gelirli Z Kuşağının Lüks Algısı ve Lüks Tüketim MotivasyonlarıAKSU S.ANKARA III. ULUSLARARASI BİLİMSEL ARAŞTIRMALAR KONGRESİ, Ankara, Turkey, 2 - 04 October 2020
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KURUMSAL İTİBAR VE İMAJIN DEVLET VE ÖZEL HASTANELERE YÖNELİK GÜVENE ETKİSİAKSU S., KARADAĞ Ş.3rd Cultural Informatıcs, CommunıcatıonMedıa Studıes Conference, Aydın, Turkey, 20 - 22 April 2020
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Post-Truth İçerikler ve Paylaşılma Motivasyonları Üzerine Bir İncelemeEMEKÇİ S., ÇETİN S.Yeni Zamanlar ve Halkla İlişkiler Sempozyumu, Eskişehir, Turkey, 25 - 26 April 2019, vol.27, pp.1-185
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Understanding Trust And Reputation In Health IndustryEMEKÇİ S., İSPİR N. B.2nd International Conference on Cultural Informatics, Communication Media Studies, MİDİLLİ, Greece, 13 - 15 June 2019
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Z KUŞAĞININ SİYASİ SEÇİM KAMPANYALARINA YÖNELİK GÜVENİNE İLİŞKİN BİR İNCELEMEEMEKÇİ S.CUMHURİYET 1. ULUSLARARASI MULTİ DİSİPLİNER ÇALIŞMALAR KONGRESİ, Sivas, Turkey, 19 - 21 April 2019, vol.6, pp.2016-2025
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YEŞİL ÜRÜN İLETİŞİMİ KAPSAMINDA TÜKETİCİLERİN YEŞİL ÜRÜNLERE YÖNELİK ALGI VE BİLGİ DÜZEYLERİEMEKÇİ S.1st International Cultural Informatics CommunicationMedia Studies Conference 3-4 May 2018 Kusadası, Aydın, Turkey, 4 - 05 May 2018, pp.554
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Lüks Marka İletişiminde Sosyal Medya Kullanımı: Gucci ve Vakko ÖrneğiAKSU S.17. Türkiye'de İnternet Konferansı, Eskişehir, Turkey, 07 November 2012
Supported Projects
Scientific Refereeing
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