The Role of Online Source Credibility and Influencer Identification on Consumers’ Purchase Decisions

Özbölük T., Akdoğan K.

INTERNATIONAL JOURNAL OF INTERNET MARKETING AND ADVERTISING, vol.16, pp.165-185, 2022 (ESCI, Scopus)

• Publication Type: Article / Article
• Volume: 16
• Publication Date: 2022
• Doi Number: 10.1504/ijima.2022.120974
• Journal Name: INTERNATIONAL JOURNAL OF INTERNET MARKETING AND ADVERTISING
• Journal Indexes: Scopus, Emerging Sources Citation Index (ESCI), Communication Abstracts
• Page Numbers: pp.165-185
• Keywords: influencer, influencer marketing, online source credibility, influencer identification
• Open Archive Collection: AVESIS Open Access Collection
• Yozgat Bozok University Affiliated: Yes