The Role of Online Source Credibility and Influencer Identification on Consumers’ Purchase Decisions

Özbölük T., Akdoğan K.

INTERNATIONAL JOURNAL OF INTERNET MARKETING AND ADVERTISING, vol.16, pp.165-185, 2022 (ESCI) identifier identifier

  • Publication Type: Article / Article
  • Volume: 16
  • Publication Date: 2022
  • Doi Number: 10.1504/ijima.2022.120974
  • Journal Name: INTERNATIONAL JOURNAL OF INTERNET MARKETING AND ADVERTISING
  • Journal Indexes: Emerging Sources Citation Index (ESCI), Scopus, Communication Abstracts
  • Page Numbers: pp.165-185
  • Keywords: influencer, influencer marketing, online source credibility, influencer identification
  • Yozgat Bozok University Affiliated: Yes