ASIA PACIFIC JOURNAL OF TOURISM RESEARCH, cilt.3, ss.1-31, 2024 (SSCI)
This study explores the tourism behavior of an underdeveloped destination-Yozgat
located in Turkey using different techniques of ethnographic research approach.
We use longitudinal data, gathered sequentially from the same place over time for
the data analysis. Three main factors (18 themes including 58 indicators) that
identify characteristics of an underdeveloped destination are determined and
illustrated. The research outputs will aid scholars and destination practitioners in
understanding such a destination characteristic.