From influencer culture to consumer resistance: Defining deinfluencing and its potential role in sustainable consumption
Business and Management Studies: An International Journal, vol.14, no.1, pp.606-629, 2026 (TRDizin)
- Publication Type: Article / Review
- Volume: 14 Issue: 1
- Publication Date: 2026
- Doi Number: 10.15295/bmij.v14i1.2718
- Journal Name: Business and Management Studies: An International Journal
- Journal Indexes: TR DİZİN (ULAKBİM)
- Page Numbers: pp.606-629
- Yozgat Bozok University Affiliated: Yes