MARKA KİŞİLİĞİ ALGISI: CEP TELEFON MARKALARI ÜZERİNE BİR ARAŞTIRMA

KURTOĞLU R., ÖZBÖLÜK T., HACIHASANOĞLU T.

18.ULUSAL PAZARLAMA KONGRESİ, Kars, Turkey, 19 - 22 June 2013, pp.257-268, (Full Text)

  • Publication Type: Conference Paper / Full Text
  • City: Kars
  • Country: Turkey
  • Page Numbers: pp.257-268
  • Yozgat Bozok University Affiliated: Yes