SOSYAL MEDYA PAZARLAMA AKTİVİTELERİNİN MARKA DEĞERİ, TÜKETİCİ YANITLARI VE SATIN ALMA NİYETİNE ETKİSİ: HIZLI MODA MARKALARINA YÖNELİK BİR ARAŞTIRMA


AKGÜN Z.

Business Management Studies: An International Journal, vol.8, no.5, pp.4211-4240, 2020 (Refereed Journals of Other Institutions)

  • Publication Type: Article / Article
  • Volume: 8 Issue: 5
  • Publication Date: 2020
  • Title of Journal : Business Management Studies: An International Journal
  • Page Numbers: pp.4211-4240