SOSYAL MEDYA PAZARLAMA AKTİVİTELERİNİN MARKA DEĞERİ, TÜKETİCİ YANITLARI VE SATIN ALMA NİYETİNE ETKİSİ: HIZLI MODA MARKALARINA YÖNELİK BİR ARAŞTIRMA
Akgün Z.
Business Management Studies: An International Journal, vol.8, no.5, pp.4211-4240, 2020 (Refereed Journals of Other Institutions)
-
Publication Type:
Article / Article
-
Volume:
8
Issue:
5
-
Publication Date:
2020
-
Title of Journal :
Business Management Studies: An International Journal
-
Page Numbers:
pp.4211-4240