SOSYAL MEDYA PAZARLAMA AKTİVİTELERİNİN MARKA DEĞERİ, TÜKETİCİ YANITLARI VE SATIN ALMA NİYETİNE ETKİSİ: HIZLI MODA MARKALARINA YÖNELİK BİR ARAŞTIRMA
Business and Management Studies: An International Journal, vol.8, no.5, pp.4211-4240, 2020 (TRDizin)
- Publication Type: Article / Article
- Volume: 8 Issue: 5
- Publication Date: 2020
- Journal Name: Business and Management Studies: An International Journal
- Journal Indexes: TR DİZİN (ULAKBİM)
- Page Numbers: pp.4211-4240
- Yozgat Bozok University Affiliated: Yes