SOSYAL MEDYA PAZARLAMA AKTİVİTELERİNİN MARKA DEĞERİ, TÜKETİCİ YANITLARI VE SATIN ALMA NİYETİNE ETKİSİ: HIZLI MODA MARKALARINA YÖNELİK BİR ARAŞTIRMA

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Akgün Z.

Business Management Studies: An International Journal, vol.8, no.5, pp.4211-4240, 2020 (Refereed Journals of Other Institutions)

• Publication Type: Article / Article
• Volume: 8 Issue: 5
• Publication Date: 2020
• Title of Journal : Business Management Studies: An International Journal
• Page Numbers: pp.4211-4240