NEGATIVE E-WOM AS A RESPONSE TO BRAND FAILURES: EVIDENCE FROM AN ONLINE BRAND COMMUNITY


ÖZBÖLÜK T. , DURSUN Y.

International Journal of Management and Applied Science, vol.3, no.2, pp.141-146, 2017 (Refereed Journals of Other Institutions)

  • Publication Type: Article / Article
  • Volume: 3 Issue: 2
  • Publication Date: 2017
  • Title of Journal : International Journal of Management and Applied Science
  • Page Numbers: pp.141-146