NEGATIVE E-WOM AS A RESPONSE TO BRAND FAILURES: EVIDENCE FROM AN ONLINE BRAND COMMUNITY

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ÖZBÖLÜK T., DURSUN Y.

International Journal of Management and Applied Science, vol.3, no.2, pp.141-146, 2017 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Volume: 3 Issue: 2
• Publication Date: 2017
• Journal Name: International Journal of Management and Applied Science
• Journal Indexes: Other Indexes
• Page Numbers: pp.141-146
• Yozgat Bozok University Affiliated: Yes