Negative e WOM as a Response to Brand Failures Evidence from an Online Brand Community | AVESİS

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Negative e WOM as a Response to Brand Failures Evidence from an Online Brand Community

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International Conference on Information Technology and Systems, Amsterdam, Netherlands, 6 - 07 December 2016, pp.141-146

Publication Type: Conference Paper / Full Text
City: Amsterdam
Country: Netherlands
Page Numbers: pp.141-146
Yozgat Bozok University Affiliated: Yes