Marketing Semiotics in the Digital Age


ÖZBÖLÜK T., KURTOĞLU R.

in: The Role of Language and Symbols in Promotional Strategies and Marketing Schemes, Epure, Manuela Mihăeş, Lorena Clara, Editor, IGI Global, Hershey, pp.47-64, 2019

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2019
  • Publisher: IGI Global
  • City: Hershey
  • Page Numbers: pp.47-64
  • Editors: Epure, Manuela Mihăeş, Lorena Clara, Editor
  • Yozgat Bozok University Affiliated: Yes