Marketing Semiotics in the Digital Age
in: The Role of Language and Symbols in Promotional Strategies and Marketing Schemes, Epure,Manuela Mihăeş,Lorena Clara, Editor, IGI Global yayınevi, New York, pp.47-64, 2019
- Publication Type: Book Chapter / Chapter Vocational Book
- Publication Date: 2019
- Publisher: IGI Global yayınevi
- City: New York
- Page Numbers: pp.47-64
- Editors: Epure,Manuela Mihăeş,Lorena Clara, Editor
- Yozgat Bozok University Affiliated: Yes