ANALYSIS OF TURKEY'S COMPARATIVE ADVANTAGE IN OLIVE OIL FOREIGN TRADE WITH A FOCUS ON THE EUROPEAN UNION MARKET

International agricultural trade is of great importance for countries' economies. Traditional agricultural products, especially olive oil, hold a strategic position in the global market and offer economic potential. Olive oil is both a traditional agricultural product and a strategic food item for many countries, particularly in the Mediterranean basin. The global olive oil market is witnessing intense competition among major producers (such as Spain, Italy, Greece, and Turkey). Examining the dynamics of this competition, countries' comparative advantages, and market shares provides critical information for the future of the sector. Turkey holds a significant position in world olive oil production and exports. This makes it valuable to analyze Turkey's current position, potential, and competitiveness in the sector. The aim of this study is to examine Turkey's comparative advantage in olive oil exports against the European Union and to offer suggestions to increase our competitiveness. In this context, Turkey's competitiveness in olive oil foreign trade has been analyzed using Balassa's Revealed Comparative Advantage (RCA) index. The increase in Turkey's RCA values, especially in recent years, indicates that the country's competitiveness and international specialization in olive oil exports have increased significantly. To increase its competitiveness in the olive oil sector, Turkey needs to focus on branded, packaged, and high value-added products. Productivity and quality should be improved through investments in R&D and innovation in the sector. A more organized structure should be created by strengthening cooperation between producers, exporters, and cooperatives. Additionally, it is recommended to intensify promotional activities targeting new markets such as North America and the Far East, alongside traditional markets.