Higher efficiency is always a desire for the electric machines researchers. One serious candidate is the axial flux permanent magnet motor to achieve that. These machines have advantages on power and torque density profile. This study aims to analyse the performances of the different rotor poles' characteristics of the axial flux permanent magnet machines. The magnetic equivalent circuit designed and placed into the single gap axial flux permanent magnet machine to fathom the machine characteristic. The proposed rotors magnet poles are investigated in the view of the torque ripple reduction, back EMF waveforms and flux density distribution by using finite element analysis. Four different designs are compared. 3D analysis is used for FEA simulations. Torque ripple, back emf and magnetic flux distribution waveforms are obtained from the 3D FEA analysis. As a result, the proposed rotors are practicable and situated for higher performance. (C) 2017 Karabuk University. Publishing services by Elsevier B.V. This is an open access article under the CC BY-NC-ND license.