Muslim consumers in Germany: Awareness and significance of halal labelling Muslimische Konsumenten in Deutschland: Kenntnis und Bedeutung der Halal-Kennzeichnung


Sahin A., Pekkirbizli T., Kayser M., Theuvsen L.

Berichte uber Landwirtschaft, cilt.92, sa.2, 2014 (SCI-Expanded) identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 92 Sayı: 2
  • Basım Tarihi: 2014
  • Dergi Adı: Berichte uber Landwirtschaft
  • Derginin Tarandığı İndeksler: Science Citation Index Expanded (SCI-EXPANDED), Scopus
  • Yozgat Bozok Üniversitesi Adresli: Hayır

Özet

Although there are no official figures indicating the exact number of Muslims living in Germany at the moment it can be assumed that, approximately, more than 4 million people belong to the Muslim faith. The Muslim religious tradition requires that a number of dietary rules be followed. Amongst other things it is prohibited to eat pork. An Halal label confirms that it is safe for Muslims to buy the product in question because Islamic rules were adhered to under the production process. Against this background, 94 Muslims living in Germany, permanently or for some time, were surveyed on their purchasing behavior for this article. We found that a Halal label is of great importance for the respondents, particularly concerning products of animal origin. Furthermore, the respondents indicated they were prepared to pay more for Halal food and tend to choose shops depending on the availability of Halal food.