BİLGİYİ BENİMSEME MODELİ, BİLGİYE KARŞI TUTUM VE ALGILANAN RİSK ÇERÇEVESİNDE INSTAGRAMIN ÜNİVERSİTE ÖĞRENCİLERİNİN SATIN ALMA DAVRANIŞINA ETKİSİ: YOZGAT BOZOK ÜNİVERSİTESİ MYO ÖRNEĞİ

Akgün Z.

TURKISH JOURNAL OF MARKETING, vol.4, no.2, pp.62-80, 2019 (Peer-Reviewed Journal)

  • Publication Type: Article / Article
  • Volume: 4 Issue: 2
  • Publication Date: 2019
  • Doi Number: 10.30685/tujom.v4i2
  • Journal Name: TURKISH JOURNAL OF MARKETING
  • Journal Indexes: Other Indexes
  • Page Numbers: pp.62-80
  • Yozgat Bozok University Affiliated: Yes