BİLGİYİ BENİMSEME MODELİ, BİLGİYE KARŞI TUTUM VE ALGILANAN RİSK ÇERÇEVESİNDE INSTAGRAMIN ÜNİVERSİTE ÖĞRENCİLERİNİN SATIN ALMA DAVRANIŞINA ETKİSİ: YOZGAT BOZOK ÜNİVERSİTESİ MYO ÖRNEĞİ
TURKISH JOURNAL OF MARKETING, vol.4, no.2, pp.62-80, 2019 (Peer-Reviewed Journal)
- Publication Type: Article / Article
- Volume: 4 Issue: 2
- Publication Date: 2019
- Doi Number: 10.30685/tujom.v4i2
- Journal Name: TURKISH JOURNAL OF MARKETING
- Journal Indexes: Other Indexes
- Page Numbers: pp.62-80
- Yozgat Bozok University Affiliated: Yes