Akademik Veri Yönetim Sistemi
Media and Communication in the Digital Age: Changes and Dynamics, Prof. Dr. Füsun Topsümer,Yasemin Durmuş,Ahmet Baha Yılmaz, Editör, Özgür Yayınları, Ankara, ss.55-64, 2023
While the world is changing rapidly in the shadow of technological developments, the wonderful combination of the internet and artificial intelligence makes the boundless lines of the new world more invisible with each passing day. With its limitless and eclectic structure, the new media understanding created by this new world with blurred borders serves as a huge agora where every individual can easily access and at the same time be a source of information. The fact that this world, in which a new reality, or in other words, surrealism, has emerged, provides the opportunity to reach the story at first hand, as well as the fact that the story can be transmitted directly to the senses of individuals, whether it is real or not, taking it to a completely different dimension, separating it from the truths of the physical world, or seeing it as if it were. It makes it possible to feel like This extremely powerful and lively communication undoubtedly includes countless dangers and manipulative scenarios, in addition to all the benefits it provides. Therefore, monitoring the process of events in the new media and all kinds of innovations is considered important and valuable in terms of developing predictions for positive or negative possible returns. With this book, it is aimed to define the facts and problems in many subjects, from the effect of the new media on politics to the new application forms of abuse, from the disinformation produced in health communication and social structure to the use of advertising in the field of e-sports that entered our lives with this new world, and to provide original and strong contributions to the field with possible solutions. . We hope that this study, which brings together highly valuable academicians and their studies, will offer a new perspective to the literature and to all interested readers