Youth s Perception of Ads Commercials of International Brands on Turkish TV and Impacts of These Commercials Ads on Their Cultural Values


UĞUR İ., ACAR ŞENTÜRK Z.

Waset, World Academy Of Science, Engineering And Technology, Identity Culture and Communication, Paris, France, 26 - 28 June 2013, pp.3298-3305

  • Publication Type: Conference Paper / Full Text
  • City: Paris
  • Country: France
  • Page Numbers: pp.3298-3305
  • Yozgat Bozok University Affiliated: No