THE IMPORTANCE OF PROMOTION ACTIVITIES AND PROTECTING THE LOYAL CONSUMER IN PERIODS OF ECONOMIC CRISIS


AKSU S.

in: COVID COMMUNICATION I, Zekiye Tamer Gencer, Editor, SRA Academic Publishing, ., pp.107-124, 2022

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2022
  • Publisher: SRA Academic Publishing
  • City: .
  • Page Numbers: pp.107-124
  • Editors: Zekiye Tamer Gencer, Editor
  • Yozgat Bozok University Affiliated: Yes