A netnography approach on the daily local-guided shopping tour experiences of travellers: an unexplored facet of the sharing economy

Atsız O., Seyitoğlu F.

JOURNAL OF VACATION MARKETING, vol.0, no.0, pp.1-25, 2022 (SSCI)

  • Publication Type: Article / Article
  • Volume: 0 Issue: 0
  • Publication Date: 2022
  • Journal Name: JOURNAL OF VACATION MARKETING
  • Journal Indexes: Social Sciences Citation Index (SSCI), Scopus, ABI/INFORM, Business Source Elite, Business Source Premier, CAB Abstracts, Hospitality & Tourism Complete
  • Page Numbers: pp.1-25
  • Yozgat Bozok University Affiliated: Yes

Abstract

This research explores the travellers’ experience of daily local-guided shopping tours offered in a sharing economy platform-Withlocals using a netnography approach. Reviews of travellers participating in daily local-guided shopping tours in different destinations were gathered, and their content was analysed. As a result, seven main components of experiences of daily-local guided shopping tours revealed: guide, shopping companion, learning, hedonic experience, memorable experience, local interaction, and shop characteristics. The study substantially contributes to the shopping experience and sharing economy literature by providing a deep understanding of travellers’ shopping experiences in the local guided tours organised through sharing economy platforms.