The family experiences in the daily local-guided tours: Evidence from the sharing economy platform (Withlocals)

ATSIZ O.

JOURNAL OF VACATION MARKETING, vol.28, no.4, pp.387-405, 2022 (SSCI) identifier identifier

  • Publication Type: Article / Article
  • Volume: 28 Issue: 4
  • Publication Date: 2022
  • Doi Number: 10.1177/13567667211070014
  • Journal Name: JOURNAL OF VACATION MARKETING
  • Journal Indexes: Social Sciences Citation Index (SSCI), Scopus, ABI/INFORM, Business Source Elite, Business Source Premier, CAB Abstracts, Hospitality & Tourism Complete
  • Page Numbers: pp.387-405
  • Keywords: Family tourism, sharing economy, local guiding, netnography approach, BEHAVIORAL INTENTIONS, TOURISTS, NETNOGRAPHY, AWE, SATISFACTION, ANTECEDENTS, METHODOLOGY, HOSPITALITY, INVOLVEMENT, PERFORMANCE
  • Yozgat Bozok University Affiliated: Yes

Abstract

Despite the increasing popularity of family travels and the importance of the daily local tours in the sharing economy, there is no research combining both and it is still very much lacking. Hence, this paper seeks to explore family experiences of the daily local-guided tours offered on a sharing economy platform, Withlocals, utilizing online narratives. To attain this aim, this study applies netnography approach and involves a total of 867 family experience reviews. As a result of the analysis, eight components revealed: local guides' attributes, awe, learning, memorable, child-friendly activities, engaging tour members, family-friendly tips, and novelty. The outcomes serve as indicators for local guides in addressing the essentials and expectations in family local-guided experience. As well as having practical implications, the results yield valuable theoretical insights for family tourism literature by opening a new door for future studies.