The Effect of Brand Image and Brand Utility on Brand Loyality and Positive Word of Mouth WOM

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KURTOĞLU R., SÖNMEZ A. T.

Suleyman Demirel University The Journal of Faculty of Economist and Administrative Sciences, cilt.21, sa.4, ss.1127-1138, 2016 (Hakemli Dergi)

• Yayın Türü: Makale / Tam Makale
• Cilt numarası: 21 Sayı: 4
• Basım Tarihi: 2016
• Dergi Adı: Suleyman Demirel University The Journal of Faculty of Economist and Administrative Sciences
• Derginin Tarandığı İndeksler: EBSCO Education Source
• Sayfa Sayıları: ss.1127-1138
• Yozgat Bozok Üniversitesi Adresli: Evet