The Effect of Brand Image and Brand Utility on Brand Loyality and Positive Word of Mouth WOM


KURTOĞLU R. , SÖNMEZ A. T.

Suleyman Demirel University The Journal of Faculty of Economist and Administrative Sciences, vol.21, no.4, pp.1127-1138, 2016 (Refereed Journals of Other Institutions)

  • Publication Type: Article / Article
  • Volume: 21 Issue: 4
  • Publication Date: 2016
  • Title of Journal : Suleyman Demirel University The Journal of Faculty of Economist and Administrative Sciences
  • Page Numbers: pp.1127-1138