The Effect of Brand Image and Brand Utility on Brand Loyality and Positive Word of Mouth  WOM

KURTOĞLU, RAMAZAN; SÖNMEZ, ALPEREN

The Effect of Brand Image and Brand Utility on Brand Loyality and Positive Word of Mouth WOM

Suleyman Demirel University The Journal of Faculty of Economist and Administrative Sciences, vol.21, no.4, pp.1127-1138, 2016 (Refereed Journals of Other Institutions)

Publication Type: Article / Article
Volume: 21 Issue: 4
Publication Date: 2016
Title of Journal : Suleyman Demirel University The Journal of Faculty of Economist and Administrative Sciences
Page Numbers: pp.1127-1138