City Branding and the Power of Netnography in the Era of Social Media


ÖZBÖLÜK T.

in: Strategic Place Branding Methodologies and Theory for Tourist Attraction, Bayraktar Ahmet, Uslay Can, Editor, IGI Global, Hershey, pp.202-225, 2016

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2016
  • Publisher: IGI Global
  • City: Hershey
  • Page Numbers: pp.202-225
  • Editors: Bayraktar Ahmet, Uslay Can, Editor
  • Yozgat Bozok University Affiliated: Yes