City Branding and the Power of Netnography in the Era of Social Media

Özbölük, TUĞBA

City Branding and the Power of Netnography in the Era of Social Media

in: Strategic Place Branding Methodologies and Theory for Tourist Attraction, Bayraktar Ahmet,Uslay Can, Editor, IGI Global yayınevi, New York, pp.202-225, 2016

Publication Type: Book Chapter / Chapter Vocational Book
Publication Date: 2016
Publisher: IGI Global yayınevi
City: New York
Page Numbers: pp.202-225
Editors: Bayraktar Ahmet,Uslay Can, Editor
Yozgat Bozok University Affiliated: Yes