When brand cynicism turns into brand hate: the mediating role of brand hate on the relationship between brand cynicism and negative WOM

Kurtoğlu R., Özbölük T., Altın B.

JOURNAL OF BRAND MANAGEMENT, vol.32, no.1, pp.65-78, 2025 (SSCI, Scopus)

• Publication Type: Article / Article
• Volume: 32 Issue: 1
• Publication Date: 2025
• Journal Name: JOURNAL OF BRAND MANAGEMENT
• Journal Indexes: Scopus, Social Sciences Citation Index (SSCI), ABI/INFORM, Business Source Elite, Business Source Premier, Communication & Mass Media Index, Communication Abstracts, Library and Information Science Abstracts
• Page Numbers: pp.65-78
• Yozgat Bozok University Affiliated: Yes