When brand cynicism turns into brand hate: the mediating role of brand hate on the relationship between brand cynicism and negative WOM

Kurtoğlu R., Özbölük T., Altın B.

JOURNAL OF BRAND MANAGEMENT, cilt.32, sa.1, ss.65-78, 2025 (SSCI, Scopus)

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 32 Sayı: 1
  • Basım Tarihi: 2025
  • Dergi Adı: JOURNAL OF BRAND MANAGEMENT
  • Derginin Tarandığı İndeksler: Scopus, Social Sciences Citation Index (SSCI), ABI/INFORM, Business Source Elite, Business Source Premier, Communication & Mass Media Index, Communication Abstracts, Library and Information Science Abstracts
  • Sayfa Sayıları: ss.65-78
  • Yozgat Bozok Üniversitesi Adresli: Evet