Green consumption behaviours of consumers within the scope of TPB

Emekci S.

JOURNAL OF CONSUMER MARKETING, vol.36, no.3, pp.410-417, 2019 (ESCI) identifier identifier

  • Publication Type: Article / Article
  • Volume: 36 Issue: 3
  • Publication Date: 2019
  • Doi Number: 10.1108/jcm-05-2018-2694
  • Journal Indexes: Emerging Sources Citation Index (ESCI), Scopus
  • Page Numbers: pp.410-417
  • Keywords: Structural equation modelling, Green consumer, Green consumption, Theory of planned behaviour, Green buying behaviour, ENVIRONMENTAL CONCERN, PURCHASE BEHAVIOR, PLANNED BEHAVIOR, ANTECEDENTS, ATTITUDES, DETERMINANTS, INTENTION, PROFILE
  • Yozgat Bozok University Affiliated: Yes


Purpose The purpose of this study is to explain the factors that affect the green buying behaviours and the relations between these factors. For this purpose, three main factors were added to the Ajzen's theory of planned behaviour (TPB) to develop a more comprehensive model, namely, environmental concern, environmental knowledge and perceived consumer effectiveness (PCE). It is believed that these variables could help understanding the green buying behaviour and extending the TPB model.