Green consumption behaviours of consumers within the scope of TPB

Emekci S.

JOURNAL OF CONSUMER MARKETING, cilt.36, sa.3, ss.410-417, 2019 (ESCI) identifier identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 36 Sayı: 3
  • Basım Tarihi: 2019
  • Doi Numarası: 10.1108/jcm-05-2018-2694
  • Dergi Adı: JOURNAL OF CONSUMER MARKETING
  • Derginin Tarandığı İndeksler: Emerging Sources Citation Index (ESCI), Scopus
  • Sayfa Sayıları: ss.410-417
  • Anahtar Kelimeler: Structural equation modelling, Green consumer, Green consumption, Theory of planned behaviour, Green buying behaviour, ENVIRONMENTAL CONCERN, PURCHASE BEHAVIOR, PLANNED BEHAVIOR, ANTECEDENTS, ATTITUDES, DETERMINANTS, INTENTION, PROFILE
  • Yozgat Bozok Üniversitesi Adresli: Evet

Özet

Purpose The purpose of this study is to explain the factors that affect the green buying behaviours and the relations between these factors. For this purpose, three main factors were added to the Ajzen's theory of planned behaviour (TPB) to develop a more comprehensive model, namely, environmental concern, environmental knowledge and perceived consumer effectiveness (PCE). It is believed that these variables could help understanding the green buying behaviour and extending the TPB model.