JOURNAL OF CONSUMER MARKETING, vol.36, no.3, pp.410-417, 2019 (ESCI)
Article / Article
JOURNAL OF CONSUMER MARKETING
Emerging Sources Citation Index (ESCI), Scopus
Structural equation modelling, Green consumer, Green consumption, Theory of planned behaviour, Green buying behaviour, ENVIRONMENTAL CONCERN, PURCHASE BEHAVIOR, PLANNED BEHAVIOR, ANTECEDENTS, ATTITUDES, DETERMINANTS, INTENTION, PROFILE
Yozgat Bozok University Affiliated:
Purpose The purpose of this study is to explain the factors that affect the green buying behaviours and the relations between these factors. For this purpose, three main factors were added to the Ajzen's theory of planned behaviour (TPB) to develop a more comprehensive model, namely, environmental concern, environmental knowledge and perceived consumer effectiveness (PCE). It is believed that these variables could help understanding the green buying behaviour and extending the TPB model.