JOURNAL OF CONSUMER MARKETING, vol.36, no.3, pp.410-417, 2019 (Journal Indexed in ESCI)
Article / Article
Title of Journal :
JOURNAL OF CONSUMER MARKETING
Structural equation modelling, Green consumer, Green consumption, Theory of planned behaviour, Green buying behaviour, ENVIRONMENTAL CONCERN, PURCHASE BEHAVIOR, PLANNED BEHAVIOR, ANTECEDENTS, ATTITUDES, DETERMINANTS, INTENTION, PROFILE
Purpose The purpose of this study is to explain the factors that affect the green buying behaviours and the relations between these factors. For this purpose, three main factors were added to the Ajzen's theory of planned behaviour (TPB) to develop a more comprehensive model, namely, environmental concern, environmental knowledge and perceived consumer effectiveness (PCE). It is believed that these variables could help understanding the green buying behaviour and extending the TPB model.