CONNECTIST-ISTANBUL UNIVERSITY JOURNAL OF COMMUNICATION SCIENCES, no.59, pp.219-235, 2020 (ESCI)
The aim of this study is to determine the level of social approval needs of people working in law, medicine, andacademia,which are the most prestigious professions in Turkey, and whether there is a difference in the need for social approval among people who use and do not use social networks. The method used for obtaining data in this study was that of survey method. The universe of the study consists of about 334 thousand people who hold the profession of Judge, Lawyer, Doctor, Professor or Research Assistant in Turkey. The sample represented in this study comes from 1,509 people, who are judges, lawyers, doctors, professors and research assistants and living in 26 cities in Turkey. Kruskal-Wallis test, Mann-Whitney U test, Kolmogorov-Smirnov test, and Frequency Analysis were used in the analysis of the data. According to the results obtained from the analysis of the data, the social approval needs of the participants are low. In addition, the social approval needs of the participants varies greatly depending on their profession, age and gender. Furthermore, participants who use social networks need more social approval than those who do not.