MAĞAZA ATMOSFERİNİN MARKA EVANGELİZMİ VE POZİTİF WOM ÜZERİNDEKİ ETKİSİ: MÜŞTERİ TATMİNİNİN ARACILIK ROLÜ

GÜNER S., KURTOĞLU R.

ERCIYES UNIVERSITY JOURNAL OF FACULTY OF ECONOMICS AND ADMINISTRATIVE SCIENCES, no.64, pp.35-45, 2023 (TRDizin)

• Publication Type: Article / Article
• Publication Date: 2023
• Doi Number: 10.18070/erciyesiibd.1211606
• Journal Name: ERCIYES UNIVERSITY JOURNAL OF FACULTY OF ECONOMICS AND ADMINISTRATIVE SCIENCES
• Journal Indexes: ABI/INFORM, EconLit, Directory of Open Access Journals, TR DİZİN (ULAKBİM)
• Page Numbers: pp.35-45
• Yozgat Bozok University Affiliated: Yes