MAĞAZA ATMOSFERİNİN MARKA EVANGELİZMİ VE POZİTİF WOM ÜZERİNDEKİ ETKİSİ: MÜŞTERİ TATMİNİNİN ARACILIK ROLÜ

GÜNER S., KURTOĞLU R.

ERCIYES UNIVERSITY JOURNAL OF FACULTY OF ECONOMICS AND ADMINISTRATIVE SCIENCES, no.64, pp.35-45, 2023 (Peer-Reviewed Journal) identifier

  • Publication Type: Article / Article
  • Publication Date: 2023
  • Doi Number: 10.18070/erciyesiibd.1211606
  • Journal Name: ERCIYES UNIVERSITY JOURNAL OF FACULTY OF ECONOMICS AND ADMINISTRATIVE SCIENCES
  • Journal Indexes: ABI/INFORM, EconLit, Directory of Open Access Journals, TR DİZİN (ULAKBİM)
  • Page Numbers: pp.35-45
  • Yozgat Bozok University Affiliated: Yes