The Marketer as Storyteller: Transmedia Marketing in a Participatory Culture

Özbölük T.

in: Handbook of Research on Transmedia Storytelling and Narrative Strategies, Recep Yılmaz,M. Nur Erdem,Filiz Resuloğlu, Editor, IGI Global yayınevi, New York, pp.310-330, 2019

• Publication Type: Book Chapter / Chapter Vocational Book
• Publication Date: 2019
• Publisher: IGI Global yayınevi
• City: New York
• Page Numbers: pp.310-330
• Editors: Recep Yılmaz,M. Nur Erdem,Filiz Resuloğlu, Editor
• Yozgat Bozok University Affiliated: Yes