The Marketer as Storyteller: Transmedia Marketing in a Participatory Culture


ÖZBÖLÜK T.

in: Handbook of Research on Transmedia Storytelling and Narrative Strategies, Recep Yılmaz, M. Nur Erdem, Filiz Resuloğlu, Editor, IGI Global, pp.310-330, 2019

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2019
  • Publisher: IGI Global
  • Page Numbers: pp.310-330
  • Editors: Recep Yılmaz, M. Nur Erdem, Filiz Resuloğlu, Editor
  • Yozgat Bozok University Affiliated: Yes