The Marketer as Storyteller: Transmedia Marketing in a Participatory Culture

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Copy For Citation

ÖZBÖLÜK T.

in: Handbook of Research on Transmedia Storytelling and Narrative Strategies, Recep Yılmaz, M. Nur Erdem, Filiz Resuloğlu, Editor, IGI Global, pp.310-330, 2019

• Publication Type: Book Chapter / Chapter Vocational Book
• Publication Date: 2019
• Publisher: IGI Global
• Page Numbers: pp.310-330
• Editors: Recep Yılmaz, M. Nur Erdem, Filiz Resuloğlu, Editor
• Yozgat Bozok University Affiliated: Yes